'The Newspaper' is an essay discussing the merits of newspapers as a publication format. To this, the author begins his argument as to why it is important to evaluate its merits through the following passage: “So common an object as a newspaper is seldom the subject of serious reflection. If any one of us should stop to consider what it is and why it is made, it is odds that he would think chiefly of one aspect of it to the general exclusion of the others. The curious man might reflect in surprise on the vast amount of mere reading matter turned out regularly every morning with perhaps only half a dozen literal mistakes, on the variety of typesetting and the amount of printing, often more than sufficient to make a large sized book. The manufacturer would direct his imagination to the efficient machinery necessary to produce perhaps 3,000 copies a minute or to the practiced organization, able to distribute them, as fast as they are printed. The businessman would think chiefly of a newspaper, as a vehicle for prices and a medium for advertising. Cooks, butlers, clerks and governesses look upon it as a daily registry office. The solicitor sells houses and lands through it. Housewives through it sometimes buy their soaps and more often their hats. Actors, singers, authors, artists and musicians each read their special column and wonder when the editor intends to engage someone really acquainted with the only subject worth reading. The politician will read its leading articles with smirking assent or explosive repudiation. Last of all comes the general reader and he asks nothing more of his newspaper than all the news of everywhere, collected at great cost, transcribed with finished skill and presented to him in just the way which pleases and flatters him most. All of them have on their lips the daily threat of giving up the paper, if they are not scrupulously satisfied.”
