Build a reputation as a content curator. Prescreen and share quality content with your following. In doing so, you accomplish three things: you provide your network with a valuable service, develop a reputation as someone with a discerning eye, and keep your name top of mind.
In short, there is a world of opportunity to be creative in the content space. You need to approach this with the right mindset and ask yourself the following questions:
• Am I staying on brand?
• Am I doing something unique?
• Am I providing a service?
• Am I effectively staying in touch with my network?