Quicklet on Malcolm Gladwell's The Tipping Point: How Little Things Can Make a Big Difference (CliffNotes-like Summary and Analysis)

Salesmen are the special breed who are charismatic and can seemingly talk you into anything.

Mavens are the folks who are driven to know everything about everything, and they always want to tell you about it

Connectors are those people you know who seem to know everyone.

e right people spread the

right message in the right context.

“Why is it that some ideas or behaviors or products start epidemics and others don’t? And what can we do to deliberately start and control positive epidemics of our own?”

In the nature vs. nurture debate, something seems to come out every year that swings the pendulum one way or another. Gladwell isn’t trying to settle that debate. He’s firmly in the “it’s both” camp

the stickiness factor

mark of a good explanation.