en
Phil Barden

Decoded

Сообщить о появлении
Загрузите файл EPUB или FB2 на Букмейт — и начинайте читать книгу бесплатно. Как загрузить книгу?
In this groundbreaking book Phil Barden reveals what decision science explains about people’s purchase behaviour, and specifically demonstrates its value to marketing.
He shares the latest research on the motivations behind consumers’ choices and what happens in the human brain as buyers make their decisions. He deciphers the ‘secret codes’ of products, services and brands to explain why people buy them. And finally he shows how to apply this knowledge in day to day marketing to great effect by dramatically improving key factors such as relevance, differentiation and credibility.
Shows how the latest insights from the fields of Behavioural Economics, psychology and neuro-economics explain why we buy what we buy Offers a pragmatic framework and guidelines for day-to-day marketing practice on how to employ this knowledge for more effective brand management – from strategy to implementation and NPD. The first book to apply Daniel Kahneman’s Nobel Prize-winning work to marketing and advertising Packed with case studies, this is a must-read for marketers, advertising professionals, web designers, R&D managers, industrial designers, graphic designers in fact anyone whose role or interest focuses on the ‘why’ behind consumer behaviour. Foreword by Rory Sutherland, Executive Creative Director and Vice-Chairman, OgilvyOne London and Vice-Chairman,Ogilvy Group UK Full colour throughout
Эта книга сейчас недоступна
381 бумажная страница
Уже прочитали? Что скажете?
👍👎

Цитаты

  • Dasha Gaioshkoцитирует6 лет назад
    146 per cent ROI
    sales increased by 49 per cent
    market share grew by 6 per cent
    customer acquisition costs halved
    brand consideration tripled
    retail store footfall doubled and conversion grew by 20 per cent
    existing customers increased their usage of the services, spending 11 per cent more than the market
    36 million YouTube views, 68 Facebook groups.

На полках

fb2epub
Перетащите файлы сюда, не более 5 за один раз