Crush It!

Regardless of which brand people are drawn to, my popularity stems from the fact that I know what the hell I’m talking about, and that I’m honest. For all my charisma and entertainment value, if the content I was putting out wasn’t any good and couldn’t be trusted, no one would be watching. No one.

Does this sound like you? Are you living, or just earning a living?

In authenticity, hustle, and patience.

Whatever you do, don’t read this book and take everything I say word for word

Legacy is the mortar of successful, lasting brands.

My obsession with legacy should explain to you why I insist on trying to answer every e-mail, tweet, ping, or comment

For the person who thinks of himself or herself as a brand—and remember, everyone needs to start thinking of themselves as a brand—the ability to spread your great ideas and share your triumphs is a golden opportunity.

everyone needs to start thinking of themselves as a brand

Being reactionary means that you’re always thinking about the meaning behind cultural change

Some entrepreneurs are really into creating the next big thing. Not me. I’m about identifying the next big thing and jumping all over it