The Ad War: A look into the multi-billion dollar advertising industry and how they waged war against their own consumers

When was the last time you bought a brand new product that you didn’t learn about in an ad, or a magazine, or a commercial? Word of mouth is incredibly powerful as well, but odds are the person who told you about the cool new gadget learned about it from a type of ad

We sometimes forget that even though someone is trying to sell us something, they’re also making us aware of the new things that exist in the world.

Ever go to your mailbox and think to yourself “who actually reads junk mail”? The answer? Enough people for companies to keep sending us junk mail

With every transaction, publishers are mining and exporting that rarest of rare resources, trust.

No other form of advertising has the ability to track the effectiveness of ads so precisely.

The fact is, that digital advertising started a cold war 20 years ago without even realizing it.

I do not, however, love that digital advertising has essentially become big brother marketing.

After all, we may not like how ads are delivered to us, but the truth is, we need ads just as much as companies need us to see them.

How long do you think Facebook would last?

Let’s say that Facebook started charging $10 a month for being a member