This is a modern learning guide for both business students and people who are seeking knowledge outside of conventional tertiary course work. It uses references to websites to expand fully on specific topics covered in the text. It is designed to be read through easily in one sitting and then referred back to in detail at leisure. The book is in two parts — a detailed analysis of what marketing is and is not and how it needs to be used in the same way as a good cook uses a recipe to produce a great meal, and a working example of how to market a specific thing — in this case a rock. Of special value to business operators in the tourism sector.
