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A Joosr Guide to… Made to Stick by Dan Heath and Chip Heath

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Think of a story that has stuck with you throughout your life. Have you ever wondered why that is? Or how you could do the same? Learn what it takes to convey your ideas in such a way that they stick in the minds of your listeners for years to come.

Made to Stick is a study in what makes some ideas stick, while others are quickly forgotten. The Heath brothers examined some of the most famous fables, proverbs, and urban legends, and found six common elements that made these memorable. Combine these elements with the information you wish to convey to share striking messages that people are unlikely to forget.

You will learn:

· That it is necessary to strip your ideas down to their core

· Why you need your audience to trust you

· How to get a listener's attention, and how to reach their heart.
Эта книга сейчас недоступна
19 бумажных страниц
Год выхода издания
2016
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Цитаты

  • charmsnhexesцитирует3 года назад
    the best way to ensure stickiness is to incorporate the six principles of “SUCCESs”: Simplicity, Unexpectedness, Concreteness, Credibility, Emotions and Stories.
  • charmsnhexesцитирует3 года назад
    you have to think like your audience
  • charmsnhexesцитирует3 года назад
    To convey your message effectively, you must first strip the information down to its core, to make sure you only share the most important parts

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