The Truth about IKEA

ams there is also a model workshop at home in Älmhult. Soon there is a sturdy prototype of BOSSE to gather around in the business area. Three-dimensional

ams there is also a model workshop at home in Älmhult. Soon there is a sturdy prototype of BOSSE to gather around in the business area. Three-dimensi

g range. Obviously especially on the catalogue range, since that is the only promise made by IKEA to the customer. At the same time a lot of time is dedicated to securing the launch of new products for the new range and catalogue. But the long-term plan and range for the following year must always be present.

To develop a product takes on average tw

d that the difference in price compared with competitors who used veneer would relatively speaking be greater than if they chose the foil. But if the customer could not differentiate between veneer and

increased to cater for

The familiar quotation by Ingvar that ‘simplicity is a virtue’ is central to the success story. Only mediocre people propose complicated solutions, he preaches. With this approach I shall also consider the IKEA phenomenon.

IKEA’s factory group, Swedwood AB, had originally brought forward the ambitious idea of making sawmills and factories neighbours of the forest. They had acquired enormous areas of forest and were fine-tuning the schedule in order to implement

Try to imagine a stack of pine-or spruce logs comprising almost 200,000,000 logs. That is how immense IKEA’s need for forest raw material is per year

he forest is IKEA’s most important raw material

Today IKEA’s stores are controlled by so called Commercial Reviews which is an audit of all relevant parts of a store: furniture exhibition, market places, communication, control of costs, security, logistics. Everything is compared to best practice, i.e. the concepts