Watertight Marketing

Your proof audit
• Proof points
• Case study checklist

personalise this financial calculation as part of the Time Saver Analyser, and use it in the Time Saver Audit so that when a proposal was put to a prospect the cost was always put in context of the hourly value of that individual

They added a counter to their website that clocks up the time they’ve saved people. Because they started to collect data on clients earnings they could assess roughly what their time was worth to output an average hourly value of a typical client

Looking back through their records, VA-Voom! found that they were able calculate the number of hours they’ve saved clients. They decided to make this a cornerstone of their evidence

Offering a totally genuine money-back guarantee can take most of the risk out of a purchase. It proves your confidence. And, if you’re completely confident in what you offer, which of course you should be, then offering a guarantee shouldn’t be a scary thing to consider

Another way to really prove your mettle is to offer a guarantee. This logical stage in the buying process is about mitigating risk

For every product, service or sector, find and publish a case study

Find a proof point to match against each of the logical bases of decision-making and for every promise you make

Sometimes the good opinion of a highly trusted individual can actually shortcut the need to present lots of factual material. Their word is good enough. But usually, and especially in more considered purchases, a buyer will want to tick the logical boxes on their list of buying criteria

To generate wider word of mouth they decided to capitalise on a seasonal peak in attention on personal effectiveness and personal goals, in the form of New Year’s resolutions in January