A website and blog can build your author brand and showcase your book. In this book, we explain how to choose a suitable domain name and what rich content and key words you should include. Your website should be inviting and easy to navigate, and it should be as professional as your writing in order to attract visitors. We explain the number of ways you can track your visitors and sell your book to them. We also guide you on how to create your own successful blog (web log) and set up a book blogging tour, and, for the more technologically minded, we explain more about the use of video blogging and podcasting as a book-promotion tool.
