Summary : Marketing 3.0 – Philip Kotler, Hermawan Kartajaya and Iwan Setiawan

Technological advances always have changed the nature of marketing throughout history. Marketing 1.0 really came into being as a result of the Industrial Revolution which suddenly meant factories were churning out larger volumes of products that had to be moved. Marketing 2.0 became an imperative as a result of the combination of information technology and the Internet. And similarly, the transition to Marketing 3.0 is now being driven by the availability of more new technology.

making the world a better place.

Product management – product, price, place, promotion
Customermanagement – segmentation, targeting, positioning
Brand management – brand building

the hearts, minds and spirits of customers. The other axis shows the tools the company has at its disposal – its mission, vision and values.