The role of the growth hacker is to ruthlessly optimize incoming traffic for success
Muchomachoцитируетв прошлом году
reach people in an effective, scalable, and data-driven way
Muchomachoцитируетв прошлом году
merged marketing into their product development
Muchomachoцитируетв прошлом году
anything that gets customers is marketing
Muchomachoцитируетв прошлом году
At the core, marketing is lead generation. Ads drive awareness . . . to drive sales. PR and publicity drive attention . . . to drive sales. Social media drives communication . . . to drive sales
Muchomachoцитируетв прошлом году
If you can treat a book like a start-up, anything is game. The
Muchomachoцитируетв прошлом году
If you know the Way broadly you will see it in everything
Muchomachoцитируетв прошлом году
Retention trumps acquisition
Muchomachoцитируетв прошлом году
was obsessed with more, more, more instead of getting the most out of the leads we were already generating. It makes me shudder to think of the wasted effort inherent in that approach. Scaling Retention and
Muchomachoцитируетв прошлом году
the focus needs to be on improving customer retention