The role of the growth hacker is to ruthlessly optimize incoming traffic for success
Muchomachoцитирует2 года назад
reach people in an effective, scalable, and data-driven way
Muchomachoцитирует2 года назад
merged marketing into their product development
Muchomachoцитирует2 года назад
anything that gets customers is marketing
Muchomachoцитирует2 года назад
At the core, marketing is lead generation. Ads drive awareness . . . to drive sales. PR and publicity drive attention . . . to drive sales. Social media drives communication . . . to drive sales
Muchomachoцитирует2 года назад
If you can treat a book like a start-up, anything is game. The
Muchomachoцитирует2 года назад
If you know the Way broadly you will see it in everything
Muchomachoцитирует2 года назад
Retention trumps acquisition
Muchomachoцитирует2 года назад
was obsessed with more, more, more instead of getting the most out of the leads we were already generating. It makes me shudder to think of the wasted effort inherent in that approach. Scaling Retention and
Muchomachoцитирует2 года назад
the focus needs to be on improving customer retention