Growth Hacker Marketing

The role of the growth hacker is to ruthlessly optimize incoming traffic for success

reach
people in an effective,
scalable, and data-driven
way

merged marketing into
their product development

anything that gets customers is marketing

At the core, marketing is lead generation. Ads drive awareness . . . to drive sales.
PR and publicity drive
attention . . . to drive sales.
Social media drives
communication . . . to drive sales

If you can treat a book like a start-up, anything is game.
The

If you know the Way broadly you will see it in everything

Retention trumps
acquisition

was obsessed with more,
more, more instead of getting the most out of the leads we were already generating. It makes me shudder to think of the wasted effort inherent in that approach.
Scaling Retention and

the focus needs to be on
improving customer
retention