Mobile Ecommerce

It may come as no surprise that there’s been an overwhelming increase in the number of online shoppers making their purchases through their smartphones. And the trend is continuing to grow at a steady rate with fewer people opening their laptops, or logging onto computers in order to make their online purchases.

These days, it’s all about smartphones.

From big retailers like J. Crew and Macy’s, to small business owners and aspiring entrepreneurs, it’s become clear that one of the easiest ways to boost sales and maximize profits is to make sure your e-commerce website is mobile friendly,

and that you’re catering to on-the-go shoppers.

There’s no denying it; consumers have integrated smartphones into every aspect of their shopping experience.

From researching potential products, comparing prices at different online stores, to completing the purchase, consumers are using their computers less and their smartphones more.

This means you’ll want to begin by evaluating your online business from a mobile-shopper’s perspective.

Focus on everything from the design of your shop, the navigation system, right down to a streamlined checkout that is easy to transition through from a mobile device.