Responsive Web Design

Are we really going to create a custom experience for every new browser or device that appears?
And if not, what’s the alternative?

we’re designing for more devices, more input types, more resolutions than ever before. The web has moved beyond the desktop, and it’s not turning back.

once they’re published online, our designs are immediately at the mercy of the people who view them—to their font settings, to the color of their display, to the shape and size of their browser window.