The perception I have encountered is that anyone who claims to be researching Friendly AI is implicitly claiming that their AI design is powerful enough that it needs to be Friendly.
It should be obvious that this is neither logically true, nor practically a good philosophy. If we imagine someone creating an actual, mature AI which is powerful enough that it needs to be Friendly, and moreover, as is our desired outcome, this AI really is Friendly, then someone must have been working on Friendly AI for years and years.