Disciplined Entrepreneurship

Entrepreneurship is about creating a new business where one did not exist before

competitive position How well you meet your customer’s top two priorities compared to any existing or likely competition, including the status quo for the customer.

measure would be click-through rates on the e-mails that were opened, the amount of money in sales that affiliates realized from the click-throughs, and the payments made to StyleUp for these sales. One might think that only the last of these three factors matters; but it is very valuable to know all three in order to provide a robust data set if the business model needs tweaking.