Content Rules

They must have more than a thousand blog posts, hundreds of videos, and dozens of articles between them. Now, in one place, you have access to their greatest hits.

—David Meerman Scott

Author of The New Rules of Marketing & PR and Real-Time Marketing & PR

And I knew just the people to do it. Ann and C.C. are storytellers, journalists, and marketers. In my opinion, that’s the perfect combination of skills and expertise to identify and deliver rules that we can all use to create killer blogs, podcasts, videos, e-books, webinars, and more.

When I created the New Rules Social Media book series with John Wiley & Sons, I said that it was essential to have a book about how to create killer content.

You’ll learn how to identify an audience, how to develop a distinct point of view and voice, and how to construct a narrative that is exciting and engaging.

Content Rules includes many success stories from consumer brands, business-to-business (B2B) outfits, government agencies, and other organizations—together with “ideas you can steal” from each.

Throughout Content Rules, you’ll learn how to construct interesting and valuable information using many of the same skills that journalists and storytellers use.

How can you make your content interesting, like a great movie or novel? How can your website, blog posts, videos, and other materials be made more interesting?

Ann and C.C. show you how!

As you read the book, you’ll be reflecting on how you can introduce storytelling into your work.

The answer: Tell stories.

the art and science of creating content had never been adequately explained to marketers.

Find the human angle