Summary: Switch – Chip and Dan Heath

you need a living color destination postcard which vividly signals to your rational mind where you’re headed and which also tells your emotional mind why the journey will be so worthwhile.

Clarity dissolves resistance.”

spread the word about these better practices, the Save the Children folks resisted the urge to try and lecture mothers. Instead, a community program was developed where groups of families would meet at a hut each day to prepare food together this new and better way.Within six months, 65 percent of the kids in this program were better nourished and eventually the

You can’t learn to be an inventor without failing. So how do you keep motivated? The answer may sound strange: You need to create the expectation of failure – not the failure of the mission itself, but failure en route.

“When you engineer early success, what you’re really doing is engineering hope. Hope is precious to a change effort. It’s emotional fuel.”

it’s precisely those sorts of obviously audacious and unrealistic destination postcards which seem to Motivate the most.

Change is always easier to bring about when people know where they’re going and why it’s worth it. The best way to foster and create this kind of clarity is to create a “destination postcard” – a vivid word picture or graphic image of what the destination will be like once you’ve made the changes required.

Invest only in projects with short-term payoffs.
Minimize up-front cash to be used for any solutions.
Select faster solutions rather than holding out for superior.
Use what you’ve got – recycle everything.

All too often, what looks at first glance to be resistance is actually a lack of clarity.

Very often what is assumed at first glance to be a people problem is actually an environment problem instead.