Market This

Sherry has a BA in English from UC Berkeley and an MBA from the University of San Francisco, Masagung Graduate School of Business.

Sherry is a native of Northern California and lives with her husband and family in the San Francisco Bay Area.

In 2000, Sherry founded Prescott Marketing: an independent consulting firm focused on start-up and early-stage companies needing strategic and product marketing program development.

Sherry has held analyst, product marketing, and senior management positions at companies such as Brocade Communications, Computer Associates, L’Oreal, and Pfizer in addition to several Silicon Valley start-ups.

Strategically and tactically, you’ve also gone through a good process for how to set up a good marketing plan for you and your business moving forward.

You’ve come a long way in thinking about your product or service!

No doubt you’ve thought a lot about the different aspects of your business and have learned a lot about what direction you are headed.

may change over time, over the next quarter, or the next year, but the work you’ve done is relevant to what is happening right now.

you did it! Feel confident that you are now armed with information that will help you to make smart marketing decisions based on what your product or service needs right now.

Seeing iPods on people walking by in major metro cities such as San Francisco and New York is very common.

Target Audience
After completing these exercises, you should have a good idea what your target audience looks like and understand who will be buying your product or service.