Managing Chaos

The design phase has six aspects: information gathering and preparation; defining the digital team; identifying digital strategy, accountability, and authority; identifying digital policy stewardship and authorship; determining digital standards stewardship; and conducting standards inputs and decisions exercises.

Understand Your Digital Landscape
Sometimes, organizations are in such disarray digitally that they really don’t understand the fundamental landscape of their digital presence. Before you get started assigning accountability and authority, you’ll need to pursue a level of information gathering and analysis. For in

We recommended that accountability (see Table 11.1) for ensuring that a digital strategy was implemented at the university and resided with the university executive leadership (see Figure 11.3).

Tactics for executing on digital strategy included:

• Establish a Digital University Consortium as a forum for strategic collaboration.

• Create a digital governance framework to clarify university digital roles and responsibilities.

• Draft and approve a digital plan.

• Establish digital guiding principles.

• Clarify the digital budget.

• Define metrics for measuring digital effectiveness.