Summary, Analysis & Review of Grant Cardone’s Be Obsessed or Be Average by Instaread

When an obsessed person reaches a goal, the next step is to set a new distant goal and begin working towards it.

They need that support because it is often difficult to disentangle business failure from the feeling of personal failure. [7] Discussing those difficulties and sharing lessons learned in the process of failure is one way for entrepreneurs to accumulate knowledge about failed ideas and strategies without having to experience those disappointments personally.

Obsessive people do not give up, and they learn from their failures.

An obsessed employee seizes opportunities to engage in leadership-like roles and demonstrate readiness to adopt a more formal leadership position within the company.

Obsessive people seize control wherever they can and exert as much influence as possible to affect results.

The hiring process itself benefits from obsessive attention to detail.
Some modern hiring practices are specifically designed to identify people with the obsessions that the company finds most useful.

Obsessed people can build strong teams of obsessed employees and motivate them by rewarding success.

Combining the 10X Rule with directed obsession, therefore, might lead a person to strategically promise a result two or three times greater than the expectation or request, and then focus his or her own efforts on a goal 10 times higher.

The 10X Rule(2011), which proposes that success is best enabled if efforts are set for a goal 10 times larger than the current one. The 10X Rule is supposed to ensure more effort and better planning, which brings people closer to the original goal or the farthest they can go in exceeding it.

The best strategy is to overpromise and make big claims to the customer, then obsess over meeting those promises and work toward overdelivering on them.