ABOUT THE BOOK
Starting a consulting business is one of the best ways to leverage your expertise into a profitable career. According to the Bureau of Labor Statistics, consulting is predicted to be the industry with the largest growth from 2008 to 2018. Depending on your skills and experience, starting a consulting business can be done quickly and affordably.
In his book, Getting Started as A Consultant, Alan Weiss, Ph.D. defines consulting as the application of talents, expertise, experiences and other relevant attributes, which results in an improvement in the clients condition, (p. 1). In essence, a consultant uses his knowledge to identify problems, recommend solutions, and assist in making change.
MEET THE AUTHOR
Leslie Truex is a freelance writer and author on the subjects of small business, telecommuting and marketing. Her books include The Work-At-Home Success Bible (Adams Media, 2009) and Jobs Online: How to Find and Get a Work-At-Home Job. She's the owner of the 14 year old WorkAtHomeSuccess.com, which has been recognized by telework and small business associations as a quality resource for work-at-home information. She has appeared on The Daily Buzz, CNN.com, Women's World Magazine, Redbook, and in a host of other media outlets.
EXCERPT FROM THE BOOK
You have a business license, a contract and an office, but without clients, you dont have a business. Once youve done the busy work to establish your business, your most important task is marketing. Even when you have clients, marketing is crucial to ensuring you always have enough work to stay in business.
The first rule of marketing is realize that its not about you. That might sound like a contradiction since marketing is about enticing clients to hire you. But clients dont buy you for how great you are or how many letters appear after your name. They buy the results you can give them.
CHAPTER OUTLINE
Start Your Own Consulting Business
+ Introduction to Starting a Consulting Business
+ How to get started
+ Business Structure
+ Marketing
+ …and much more
Information about you and your services
