Business operates at the frontiers of society – seeking out new territories to explore and exploit, imagining fresh new ways to meet age old needs, innovating the artefacts that become the legacy of civilizations, reinventing the rituals which shape acceptable social behaviour, and changing the way we spend our precious time. But what happens when the landscape itself changes? As the world globalises, power is shifting – from the plush boardrooms to dusty streets, from the financial market casino to the internet connected community, from the annual general meetings to the mass activist campaigns, from the office towers of the North to the crowded pavements of the South. Business faces its greatest challenge yet. Confronted with the triple imperatives of social responsibility, environmental sustainability and economic justice, business will need to adapt or die. Those companies that manage to discard the obsolete business models from the last century and embrace the new paradigm will survive and thrive. Those who fail to register or admit that the climate has irrevocably changed will join the dinosaurs in the museum of business history.
Contents
PROLOGUE – Reflecting on Responsibility
INTRODUCTION – Feeling the Tension
BUSINESS PARADIGMS
Transforming Business: The Power of Perception
Community Business: Embracing True Service
Holistic Business: In Search of Synergy
Lessons of Nature: Productivity through Interdependence
Afrocentric Business: A Southern Perspective
ECONOMIC JUSTICE
Beyond Growth: Measures of Progress
Ethical Investment: Money With Values
Community Economics: Local Empowerment
Sustainable Economics: Beyond the Predatory Economy
Ecological Economics: Grassroots Reform in South Africa
SUSTAINABLE DEVELOPMENT
Sustainability Gaps: Challenges that Remain
Beyond Greed: From Accounting to Accountability
Sustainable Companies: Shapeshifting Business
Greening Business: A Post-Apartheid Scorecard
Corporate Sustainability: A Ten Year South African Review
CORPORATE RESPONSIBILITY
Hearts and Minds: The Corporate Battle
Developing Countries: Exploding the Myths
Work and Social Responsibility: Quest for Meaning
CSR in Africa: A Unique Definition?
Corporate Citizenship: Is South Africa World Class?
FUTURE VISIONS
Future Images: Beyond the Information Age
Corporate Sustainability: Scenarios for the Future
Corporate Social Responsibility: An Agenda for the Future
Sustainable Business Futures: Ten Predictions
Ubuntu Capitalism: A South African Vision
PERSONAL INSPIRATION
Human Ecology: A Scottish Odyssey
Connecting Earth and Sky: Remarkable Stories
Para-Ecology and Ecokinesis: Frontiers of Environmental Science?
Tree of Life: Roots, Shoots and Fruits
Quest for Gold: A Parable
EPILOGUE – The Poetry of Business
Author Profile