Quicklet on Charles Duhigg's The Power of Habit: Why We Do What We Do in Life and Business

seems ridiculously simple, but once you’re aware of how your habit works, once you recognize the cues and rewards, you’re half-way to changing it,” says Nathan Azrin, one of the developers of habit reversal training. “The truth is, the brain can be reprogrammed. You just have to be deliberate about it.”