Social Media Marketing 2019

1.1 Social Media and Social Media Marketing
To the average online user, social media is an online platform where you meet new friends, read peoples' comments, and connect with old friends. However, there is more to it than just meeting new friends and reading comments. This chapter will not only open

These are influencers who have convinced their followers to buy these products by endorsing such products either directly or indirectly

social media influencer is an individual that has access to a wide range of audiences, and can persuade them through their authenticity, reliability, uniqueness, and reach

Businesses are using these platforms to create awareness about their products while they interact with their customers

Statistics show that the number of active social media users has reached 3.48 billion in the year 2019. This shows a 9% increase in the number of active users since 2018, and the number is expected to grow exponentially

Active Involvement on Social Media Platforms
People are busy on social media posting comments, and liking and sharing content they find interesting to their friends, families, and followers. There is two-way communication with social media platforms, and this ensures that your potential clients are actively involved when you market your

Let's look at how social media marketing differs from the traditional form of marketing:
1) Wide Range of Scope with Social Media Marketing
Social media platforms provide a more comprehensive range of audiences than the conventional method of marketing. The scope of social media marketing does not limit where you can reach, as you will be reaching out to a broader spectrum of people.
With social media marketing, you can increase your customer base. Your marketing range is not limited to your

With social media marketing, you can increase your customer base. Your marketing range is not limited to your