Copywriting that Gets RESULTS!

Couple this with your guarantee that proves there is absolutely no reason NOT to say yes.
Include a limited time offer if you have one, or penalty for NOT responding. (Only 25 attendees can be accommodated to insure personal attention to each student! This guide is available in very limited quantities and when they’re gone,

One answer is research—which can come from talking to a sales rep or product manager, reading up on the industry you’re selling to, or ideally from information in a good creative brief.

Remember, prospects may evaluate a product logically but their ultimate buying decision will always be emotiona