Rework

Working without a plan may seem scary. But blindly following a plan that has no relationship with reality is even scarier

Whenever you can, swap "Let's think about it" for "Let's decide on it."

before you sing the "not enough" blues, see how far you can get with what you have

You want your customers to say, "This makes my life better." You want to feel that if you stopped doing what you do, people would notice

Sometimes you need to say, "We're going in a new direction because that's what makes sense today."

Don't be insecure about aiming to be a small business. Anyone who runs a business that's sustainable and profitable, whether it's big or small, should be proud.

What's wrong with finding the right size and staying there?

Standing for something isn't just about writing it down. It's about believing it and living it.

A strong stand is how you attract superfans. They point to you and defend you. And they spread the word further, wider, and more passionately than any advertising could.

When you don't know what you believe, everything becomes an argument.