Big Data Marketing

Businesses can't move ahead into the Enlightened Age of Data if they don't leverage big data marketing—and they can't leverage big data marketing without the expertise of data scientists and others trained in skills like computational analysis, predictive modeling, statistics, and the management of big data sets. But, there's a problem

Focus on the external experience and work inward, improving customer information and data at each interaction point with the explicit goal of adding value for the individual and bolstering the trust that forms the foundation of customer relationships. Essentially, to improve the customer experience, you need to consolidate data, make sure your systems work together, and capture, collect, harmonize, and utilize information to enable more informed and timely engagement across all channels.

It is the complicated mess of interactions, applications, data, and processes that accumulate unchecked when companies are unprepared to handle information from a wide range of sources.