The Growth Handbook

Growth isn’t a game of silver bullets or one size fits all solutions. It’s about connecting more people to the value of your product, so they become loyal, long-term, paying customers, who share it with others. The Growth Handbook features industry-tested advice for doing just that.

The Growth Handbook is a collection of tested frameworks and invaluable lessons from industry leaders who have grown businesses from $0 to many billions in revenue, including Intercom, Intuit, Slack, Duolingo, Atlassian, Pinterest and more. You’ll learn:
— How to pinpoint your product’s magic moment – and ensure users experience it as quickly as possible
— Why retention is the most powerful growth lever your business can pull
— The do’s and don’ts of growth experiments and the metrics you’ll need to measure their success
— Actionable advice for driving word of mouth from your most influential users