UX Research: Practical Techniques for Designing Better Products

With Early Release ebooks, you get books in their earliest form—the author’s raw and unedited content as he or she writes—so you can take advantage of these technologies long before the official release of these titles. You’ll also receive updates when significant changes are made, new chapters are available, and the final ebook bundle is released.
\n\nOne key responsibility of a product designer is to conduct formal and informal research to inform business needs and design decisions. But, if you’re like many product designers who have come from different professions, you may well lack research fundamentals. If that’s the case, this practical book is the primer and desk reference you need.
With it, you’ll learn how to perform both quantitative and qualitative UX research in a practical manner without having to become a full-fledged researcher. It’s ideal for product designers both in agency and in-house environments.