Personal Branding

Personal branding involves managing your reputation, style, look, attitude and skill set the same way that a marketing team

Personal branding involves managing your reputation, style, look, attitude and skill set the same way that a marketing team would run the brand for a bag of Doritos or bottle of shampoo.

it’s making yourself known for what you want to be known for

There are times, however, when that person who has decided to hate you sticks to their guns and won’t be swayed. In this case, be sure to maintain the moral high ground by continuing to treat them with respect and not making the rift difficult on your friends and col eagues by making them choose between the two of you. In most cases strong negative emotions like that will fade over time (they may even greet you as a friend in a few years), but letting it get you down will only slow your progress, and someone else

It’s important that you not al ow these people to get under your skin, and do your best to turn them around. It’s not exactly kil ing with kind-ness, because you don’t want them to die, but more like pursuing a tough recruit. Just like love turned to hate can be the most intense and fiery of emotions, disdain turned to respect can produce an incredibly honest and long-lasting camaraderie.

Building a solid reputation is simple in theory: all you have to do is meet lots of people, do great things, and make more friends than enemies (though ideal y, you’ll have none of the latter). Unfortunately, this is not as easy as its brevity would imply. The truth of the matter is that you will not like everyone you meet, and everyone you meet will not like you. Meeting people is not an easy matter for most of us, and finding the time to do great things (not to mention th

gure out what makes you different. Even if it’s not something you’ve ever been proud of, now is the time to start flaunting it and garnering yourself some novelty and notoriety by doing so.

hink about your ethics for a while. Meditate on it, talk to a friend (or handful of friends) about it over a glass of wine.

The third is to be driven. If you’ve ever met someone that just seems to have it all together and is moving through life like a bul et toward their goals, you will understand why this is an important trait to focus on. Driven, motivated people in‍

The fourth? Be helpful. Individuals who are wil ing to help other people, even if there is no guaranteed compensation or exchange for the effort, general y come out on top. You can call it karma if you want, but I just call it logical.