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Merry Carole Powers

The Branding Sutra

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  • Menna Abu Zahraцитирует3 года назад
    I was enjoying great pay, great people, and great opportunities doing things like creating brand strategies, writing multimedia campaigns, and executing huge-scale productions for mega global brands with embarrassingly big budgets.
  • Menna Abu Zahraцитирует3 года назад
    I had what I considered at the time to be a dream job: An advertising copywriter. I was living in the heart of the heart of the branding world.
  • Menna Abu Zahraцитирует3 года назад
    using the power of branding to create meaning rather than manipulate masses
  • Menna Abu Zahraцитирует3 года назад
    The fact that branding has been put to use in very shallow and superficial ways across the globe doesn’t lessen the potential it offers.
  • Menna Abu Zahraцитирует3 года назад
    none is more in need of a rebrand than branding itself.
  • Menna Abu Zahraцитирует3 года назад
    some of the furthest-reaching international agency networks and on some of the world’s largest global brands.
  • Menna Abu Zahraцитирует3 года назад
    I’ve been in the world of advertising and branding for more than twenty years.
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