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Summary of Hooked

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Summary of Hooked by Nir Eyal with Ryan Hoover | Includes Analysis

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Hooked is a textbook for developers and designers who wish to build a product or app that will repeatedly engage its users. Today, more than ever, a product needs to be self-sustaining in its ability to keep its users loyal and active. In the past, companies could rely on advertising to remind users to purchase or interact with their product. Today, however, the most successful companies in the world—Facebook, Google, Apple, to name a few—all thrive on becoming an instinctive part of their target users’ lives, triggering them to continue using the product without so much as a reminder.

A habit is an action that is performed with little thought or conscious compulsion. If a person needs to overcome a major hurdle to complete the action, it’s unlikely to become an ingrained habit. However…

PLEASE NOTE: This is key takeaways and analysis of the book and NOT the original book.

Inside this Instaread Summary of Hooked

·      Overview of the book

·      Important People

·      Key Takeaways

·      Analysis of Key Takeaways

About the Author

With Instaread, you can get the key takeaways, summary and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience.
Эта книга сейчас недоступна
21 бумажная страница
Дата публикации оригинала
2016
Год выхода издания
2016
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Впечатления

  • Dima Bekininделится впечатлением6 лет назад
    👍Worth reading

    Interesting, but not too much real examples

  • Nikolay Semenovделится впечатлением3 года назад
    👍Worth reading

  • Роман Романівделится впечатлением5 лет назад
    🎯Worthwhile

Цитаты

  • Vitali Giskoцитирует5 лет назад
    Finally, the user must invest in the product. Be it time, work, money, or even the act of inviting friends to join and use the product as well, the user’s sweat equity will add tremendously to his or her loyalty to the product in the
  • Vitali Giskoцитирует5 лет назад
    savvy designers will know that if the benefit received by a user is unchanging, it will lose its attractiveness and become boring and predictable. A variable reward is thus key to hooking users and keeping them coming back to the product, even without notifications or explicit calls to action.
  • Vitali Giskoцитирует5 лет назад
    habit is an action that is performed with little thought or conscious compulsion.

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