Save the Cat!

One of the key ingredients in a good title, however, is that it must be the headline of the story.

The second most important element that a good logline has is that you must be able to see a whole movie in it.

You see the movie, or at least the potential for it, and the mental images it creates offer the promise of more

the single most important element, is: irony.

A logline is like the cover of a book; a good one makes you want to open it, right now, to find out what's inside.

A COMPELLING MENTAL PICTURE

THE LOGLINE FROM HELL

Believe it or not, each of these loglines has the same things in common. Along with answering "What is it?" each contains four components that make it a sale.

What are those four components?

Well, let's investigate... the logline from hell!

ISN'T IT IRONIC?

It's the scene where we meet the hero and the hero does something — like saving a cat — that defines who he is and makes us, the audience, like him.

Because if you can learn how to tell me "What is it?" better, faster, and with more creativity, you'll keep me interested