The Ultimate Copywriting Guide for Beginners to Advanced

Again, its always WIIFM (what’s in it for me).

you have assured them that it will be worth their money and time

The use of power words https://copywritematters.com/copywriter-words-that-sell/

Start building your swipe file!

Keep them wanting for more.

If you can do this, it does not matter where you are in the world; you can earn money from anywhere, anytime just from your words! How cool is that?

Back in the day,

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You focus your reader’s attention by enumerating the info you want to present to your potential customers with the help of bullet points

>> Direct Headlines - Is straight to the point. No frills, no thrills type thing. You tell directly to your readers what it is your selling proposition. Examples like “Pink Baby Dresses - 25% Off”, “Guide to Home Buying Free E-book.”

>> News Headlines - As the title suggests, your headline speaks to announce or introduce a new product or improvements. “Introducing Newest Version of XXX App”

>> How-To Headline - A sure fire way of enticing potential customers who seek information or advice on how to solve their pain points relevant to the product or service that you are offering. Such as, “How to Write a Sale Copy That Sells.”

>> Question Headline - A headline that asks the question that potential readers might relate to, empathize, or just plain curious to get to know the answer. An example, could be something like, “Do you make these mistakes in your Sales Ads?”

>> Command Headline - A headline that hinges on a strong action verb that encourages your prospect to act on your offer that will benefit them like, “Download Your Free Copywriting Guide E-book Today.”

>> Reason-Why Headline - Gives your prospects reason to read your whole sales copy. It is specific in that you provide some features, benefits, or tips that your reader will get. An example would be, “10 Ways to Write a Great Copy That Sells”.

>> Testimonial Headline - This where you leverage on the actual testimonials of your customers. It is compelling in that you have your customer speaking on your behalf and selling for you by declaring or claiming to have benefited from your product or service. Or even providing proof of how and what pain points your product has solved for them. Imagine a happy customer speaking for you in this way, “Reed’s ‘Complete E-Commerce Guide E-book’ Helped Me Make $20K in Sales.”

>> Benefit Headline - You state the benefits and squeeze them in a single but compelling sentence. You need to make sure that you have done your research enough to know your market that your headline targets directly their pain points and what solution you offer.

It may read something like, “Fairer Skin in Five Days.”