Lean Startup Marketing: Agile Product Development, Business Model Design, Web Analytics, and Other Keys to Rapid Growth

Not only do they need to suffer from the problem, your product needs to effectively solve the problem

Therefore be very careful trying to game these systems

The most relevant part of social media is that it includes a person’s network of trusted online contacts. S

effective customer development… By figuring out who needs your product/service, why they need it, what constitutes a gratifying experience with the product/service and getting more of the right type of people to this gratifying experience (highlighting the right benefits and reducing barriers) social media can become a powerful driver for your business too.

m now focused on learning the skills of viral optimization, so I can take something that is slightly viral and fine tune it into a major viral marketing driver.

uired user approaches zero. Any time you can acquire users for free, a viable business model becomes almost inevitable

If you can find a way to generate an ARPU (average revenue per user) of 50 cents, you have a strong business – even if you spend $1 to acquire that first user

marketing. Experts often known as ”Viral Tuners” are applying a systematic data driven process to creating viral customer acquisition drivers

uickly when it reaches a couple links into the word of mouth chain

to improve results are implemented first