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Edward de Bono

Lateral Thinking

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“This could be a very useful book for teachers and non-teachers alike. Dr. DeBono does not claim to be able to turn us all into Miltons, Davincis, and Einsteins…but his techniques provide an alternative to just sitting around waiting for the Muse to appear. The Muse never appears to most of us—hence the value of this book.”— David Cohen, Times Educational Supplement
The first practical explanation of how creativity works, this results-oriented bestseller trains listeners to move beyond a “vertical” mode of thought to tap the potential of lateral thinking
“The underlying argument of the book is that there are two kinds of thinking—vertical and lateral. Most of us are educated to think vertically, to go from one logical step to the next, moving all the time towards the one correct solution of our problem. We are not usually educated to be creative, to generate idea after idea….
“Dr. DeBono argues that the function of vertical, logical thinking is to argue what is wrong. It is a very useful way of thinking, but it is not the only useful way. To claim it is, is the sort of intellectual arrogance that makes creative thinking unlikely….
Эта книга сейчас недоступна
314 бумажных страниц
Дата публикации оригинала
2010
Год выхода издания
2010
Издательства
HarperCollins, HarperCollins e-books
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Впечатления

  • meidydevitacделится впечатлением9 лет назад
    👍Worth reading

Цитаты

  • mцитирует4 года назад
    One uses the reversal procedure in order to escape from the absolute necessity to look at the situation in the standard way. It does not matter whether the new way makes sense or not for once one escapes then it becomes easier to move in other directions as well.
  • mцитирует4 года назад
    Design:

    An apple picking machine.

    A potato peeling machine.

    A cart to go over rough ground.

    A cup that cannot spill.

    A machine to dig tunnels.

    A device to help cars to park.

    Redesign:

    The human body.

    A new milk bottle.

    A chair.

    A school.

    A new type of clothes.

    A better umbrella.

    Organizational:

    How to build a house very quickly.

    How to arrange the checkout counters in a supermarket.

    How to organize garbage collection.

    How to organize shopping to take up the least time.

    How to put a drain across a busy road.
  • mцитирует4 года назад
    . Resist the temptation to judge. Resist the temptation to say, ‘this would not work because…’
    2. Resist the temptation to choose one way of doing things as being much better than any other for fear of polarizing design in one direction.
    3. Emphasize the variety of the different ways of carrying out a particular function. List the different suggestions and add others of one’s own.
    4. Try and look at the function underlying a particular design. Try to separate the intention of the designer from the actual way this was carried out.
    5. Note the features that have been put there for a functional purpose and the ones that are there as ornaments to complete the picture.
    6. Question certain points — not in order to destroy them but in order to find out if there was any special reason behind them which may not be manifest.
    7. Note the borrowing of complete designs from what might have been seen on television, in the cinema or in comics.

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