Platform

Perfectionism is the mother of procrastination.

The Magic of Thinking Big by David Schwartz.1

This is crowdsourcing at its best!

compelling product plus a significant platform equals a big win for you.

Ask your fans. I

. Don’t provide too much direction—at least initially. Don’t limit the imagination of your designers. If you do, you won’t get their best work. Instead, describe your product and the audience. Then get out of the way and see what they come up with.

People will never get to experience your brilliance unless the packaging gets them to pick it up and explore it.

the way, one of the best books bloggers could ever read is David Garfinkel’s Advertising Headlines That Make You Rich.5 It is basically a catalog of headline templates that have proven effective in selling all kinds of products.

Consumers first look at the book’s title, then the front and back covers and the flaps. Rounding out the list are the table of contents, the first few paragraphs of the book, and the price.

Based on the research we did while I was at Thomas Nelson Publishers, I know that what you name your product (in our case, books) is one of the most important things you do.