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Ryan Holiday

  • Eliezer Diazцитирует2 года назад
    Buy advertisements, plan

    events, pitch reporters,

    design “creatives,” approve promotions, and throw
  • Eliezer Diazцитирует2 года назад
    nobody knows anything— even the people in charge
  • Eliezer Diazцитирует2 года назад
    screenwriter William
    Goldman famously put it, nobody knows anything— even the people in charge
  • Eliezer Diazцитирует2 года назад
    Marketing has
    always been about the same
    thing—who your customers
    are and where they are.
    What growth hackers do is focus on the “who” and “where” more scientifically, in a more measurable way
  • Eliezer Diazцитирует2 года назад
    They are data
    scientists meets design fiends meets marketers
  • Eliezer Diazцитирует2 года назад
    It Begins
    with
    Product
    Market Fit
    Make stuff people
    want.
    —Paul
    Graham
  • Eliezer Diazцитирует2 года назад
    the best marketing decision you can make is to have a product or business that fulfills a real and compelling need for a real and defined group of
    people—no matter how much
    tweaking and refining this
    takes
  • Eliezer Diazцитирует2 года назад
    Product Market Fit (PMF)
  • Eliezer Diazцитирует2 года назад
    At Amazon, for instance, it’s company policy that before
    developing a new product the product manager must
    submit a press release to
    their supervisor for that item before the team even starts working on it. The exercise forces the team to focus on exactly what its potential new product is and what’s
    special about it
  • Eliezer Diazцитирует2 года назад
    Who is this product for? Why would they use it? Why do I use it?
    Ask your customers
    questions, too: What is it that brought you to this product?
    What is holding you back
    from referring other people
    to it? What’s missing?
    What’s golden? Don’t ask
    random people or your
    friends—be scientific about it.
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