Donella Meadows

The lower the perceived system state, the lower the desired state.

Drift to low performance is a gradual process. If the system state plunged quickly, there would be an agitated corrective process. But if it drifts down slowly enough to erase the memory of (or belief in) how much better things used to be, everyone is lulled into lower and lower expectations, lower effort, lower performance.

The better things get, the harder I’m going to work to make them even better.