But if you, the speaker, want the audience to come with you, you probably need to give them a hint of where you’re going.
zeinabmammedovaцитирует2 года назад
but if there’s no real takeaway, all the speaker has done—at best—is to entertain.
zeinabmammedovaцитирует2 года назад
It is throughline, the connecting theme that ties together each narrative element.
zeinabmammedovaцитирует2 года назад
Notice that there’s an unexpectedness incorporated into each of them.
zeinabmammedovaцитирует2 года назад
More choice actually makes us less happy.
zeinabmammedovaцитирует2 года назад
The key is to present just one idea—as thoroughly and completely as you can in the limited time period.
zeinabmammedovaцитирует2 года назад
My advice to speakers would be to look for a single big idea that is larger than you or your organization, but at the same time to leverage your experience to show that it isn’t just empty speculation.
zeinabmammedovaцитирует2 года назад
That depends on the length of the speech. If it is a 10-minute speech it takes me all of two weeks to prepare it; if it is a half-hour speech it takes me a week; if I can talk as long as I want to it requires no preparation at all. I am ready now.
zeinabmammedovaцитирует2 года назад
But throughlines that connect large numbers of concepts don’t work.
zeinabmammedovaцитирует2 года назад
There’s a drastic consequence when you rush through multiple topics in summary form.