The marketing world must change because the consumer already has
Menna Abu Zahraцитирует2 года назад
And I’m not talking about the internet, digital and social media, or mobility. These are just channels to reach your target audiences.
Menna Abu Zahraцитирует2 года назад
Consumers no longer wish to be sold anything. They are looking for products and services that offer a new definition of value, which doesn’t necessarily include having the lowest price, and for companies that share their values.
Menna Abu Zahraцитирует2 года назад
You must create a bond with customers that actually changes their behavior and moves them from using your product occasionally to making it an integral part of their lives. That’s what I mean by “brand ritual.”
Menna Abu Zahraцитирует2 года назад
They provide a basic understanding of the important ideas about branding and marketing and how both have evolved over the past fifty years.
Menna Abu Zahraцитирует2 года назад
People who try to understand customer attitudes and behavior so they can guide them in ways that benefit their companies are marketeers.
Menna Abu Zahraцитирует2 года назад
Take a look at an episode of the award-winning pop television hit Mad Men.
Menna Abu Zahraцитирует2 года назад
It’s an endless tale of mediocrity rampant.
Menna Abu Zahraцитирует2 года назад
Whatever talent some of its characters might once have exhibited is now stuck fast in the mud of petty politics, stifling bureaucracy, and feckless management.