Manuel Pais

Given any [particular] team organization, there is a class of design alternatives which cannot be effectively pursued by such an organization because the necessary communication paths do not exist

we can use this to our strategic advantage. If we want to discourage certain kinds of designs—perhaps those that are too focused on technical internals—we can reshape the organization to avoid this

To increase an organization’s chances of building effective software systems optimized for flow, a reverse Conway maneuver (or inverse Conway maneuver) can be undertaken to reconfigure the team intercommunications before the software is finished. Although you might get initial pushback, with sufficient willpower from management and awareness from teams this approach can and does work