Dave Smith has been an executive assistant to Cesar Chavez, a cofounder of Briarpatch Natural Foods Co-op in Menlo Park, California, and cofounder of gardening company Smith & Hawken. He has held leadership positions in such companies as Real Goods, Self Care, Seeds of Change, and Diamond Organics and has been a key figure in the organic food movement. A serial startup entrepreneur, Smith cofounded Organic Bouquet, the first national organic floral company, and is currently part of the team introducing Organic To Go, a chain of restaurants offering organic meals for take-out and delivery. He has served on the boards of directors of Ecology Action and Ukiah Natural Foods Co-op in Mendocino County, California, and is a cofounder of Mendocino Organic Network, an alliance of farmers and consumers promoting local, organic, and sustainable farming. His website is www.tobeofuse.com.