Joe Beer

Joe Beer has been an endurance athlete for almost three decades, with multiple Ironman triathlon finishes, including the revered Hawaii Ironman. He has been writing coaching articles since the early nineties and continues to advise on all aspects of training, nutrition and multi-sports technologies. As well as authoring a previous book on triathlons, Joe has been featured in many respected magazines such as TwoTwenty Triathlon, Cycling Plus, Runners World and Peak Performance. He is a brand ambassador for Speedo, Scott and Power Bar, amongst others, and is also the director of JBST Ltd, a coaching consultancy that advises amateur to professional athletes worldwide on peak performance in endurance sports.