Uday Rao is an engineering graduate with a Bachelors of Engineering degree in Information Technology. He started his career as a Java programmer and soon started writing Enterprise Java Beans for the SAP MDM Enrichment Adapter. He is a certified SAP NetWeaver MDM 5.5 technology consultant with over 3 years of work experience in the IT industry including over 2 years work experience on SAP NetWeaver MDM. Apart from the MDM core implementations he has also worked on creating SAP NetWeaver MDM enrichment adapters, incorporating MDM Java APIs, MDM ABAP APIs, developing SAP WebDynpro Java applications and SAP MDM Portal integration. His experience on other SAP technologies include: working on SAP WebDynpro ABAP, creating and testing SAP ABAP programs for various support and development projects. He has also published SAP SDN community network blog on the SAP MDM Enrichment Adapter titled "SAP MDM Enrichment Adapter - more than just enrichment".