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Dorie Clark

Dorie Clark, a former presidential campaign spokeswoman, is a frequent contributor to the Harvard Business Review, Forbes, and the American Management Association's publications. She is also a columnist for Mint, India's second-largest business newspaper. She is a consultant and speaker for clients including Google, Yale University, and the World Bank, and is an adjunct professor of business administration at Duke University's Fuqua School of Business. She is the author of the forthcoming Harvard Business Review Publishing book Reinventing You: Define Your Brand, Imagine Your Future.Recognized as a "branding expert" by the Associated Press, Clark has taught marketing and communications at Emerson College, Tufts University, Suffolk University, Smith College Executive Education, and the University of North Carolina's Kenan-Flagler School of Business. She has also lectured at universities worldwide, including Harvard University, the University of Michigan, and Georgetown University's McDonough School of Business. She is quoted frequently in the international media, including NPR, the BBC, and MSNBC. At age 18, Clark graduated Phi Beta Kappa from Smith College, and two years later received a Master of Theological Studies from Harvard Divinity School.

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Byunggyu Parkцитирует2 года назад
You’re at a new phase in life and you want to be known for something different.
You’ve been laid off and need to ensure you’re in the best position possible to land a new job quickly.
You want to move up in your company, and you need to take control of your reputation.
You’ve been trying to win a promotion, but feel you’re being held back by misconceptions about what you’re capable of.
You’d like to move into a different area of your company, perhaps from legal to human resources, or from sales to finance.
You’re just starting out in your career and haven’t built up a powerful résumé yet, so you need to find another way to stand out.
You’re changing careers and need to make a compelling case that your unusual background is an asset, not a liability.
Byunggyu Parkцитирует2 года назад
’ll walk you through concrete ways you can demonstrate your expertise, impress the major players, and prove your worth. Every art student has a portfolio ready to be shown at a moment’s notice. It’s no different in the business world; no one will believe you’re serious unless you begin to create content that demonstrates your expertise. That allows potential customers or employers to test-drive your approach before they make a large commitment. (If you’re a graphic designer, having contacts check out an image gallery of corporate logos you’ve created may inspire them to send you that major new account.) I’ll go over strategies such as how to leverage your online brand, affiliate with brand-name organizations in your field, get published in major journals, build credibility through assuming leadership positions, and more
Byunggyu Parkцитирует2 года назад
But really what we’re talking about is something that’s always existed: your reputation. What do people think of you? What do they say when you leave the room? Understanding that, and identifying any gaps between the current reality and where you want to be in the future, is critical to beginning your reinvention process.
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